Palm Springs Pride organizers announced the 2024 Pride Week theme is 'Be You,' which embraces the power of self-expression, inclusiveness, and love. The theme reinforces the city's reputation of cherishing the value and dignity of all people. Pride in Palm Springs is a celebration where you can be yourself and be true to who you are. Events occur in downtown from October 31 to November 3, 2024.
As Palm Springs mayor pro tem and Palm Springs Pride president and CEO Ron deHarte put it, 'Be You' is more than a theme. It's a warm invitation that says, 'You are welcome, valued, empowered, and supported in Palm Springs.' Our city is a place where diversity is not just accepted but celebrated. We invite you to join us in authentically celebrating in our diverse, supportive, and affirming city.
"Around the world and in many cities in the United States, LBGTQ+ communities are facing attacks and legislation aimed to take away established rights of equality. The fight for freedom continues," added deHarte.
Pride Week, presented by the City of Palm Springs, is not just a celebration of diversity and inclusivity. It's also a significant economic driver for our city. As the largest annual event in Palm Springs and the largest multi-day gathering of LGBTQ+ people in the Coachella Valley, it's a boon for local businesses. In 2023, official Pride Week events attracted over 200,000 attendees. They generated a $38 million direct economic impact for area hotels, shops, restaurants, and other local businesses.
The 38th annual LGBTQ+ celebration will include a traditional slate of Pride events from October 31 to November 3. The Pride Festival showcases downtown Palm Springs and the Arenas District. It features multiple stages of live entertainment, an exhibitor marketplace, and nightly block parties. The Pride Parade featuring 225 parade entries is Sunday, November 3; it steps off at 10:00 am in Uptown and travels along Palm Canyon Dr to Amado.
Event sponsors include Visit Lauderdale, La Crema, Absolut, Coachella Valley Firebirds, New Orleans, and Acme House Company.